
WINE TROPHY expovinArt
Marketing Award
MARKETING PRIZE - expovinArt
ExpovinArt is a newly introduced award category within the Expovina Wine Trophy. It celebrates excellence in visual wine presentation and marketing. From graphically impressive wine labels and innovative marketing presentations to comprehensive product lines - the focus here is on the art of presenting wine in an aesthetic and appealing way.

WINNER
Award for outstanding marketing achievements. A new jury of renowned experts
experts evaluated 71 labels of the best-of-nominated wines.
A maximum of 10% of the submissions could be awarded a prize - seven wines received the
were honored with the expovinArt Award this year. A competition with potential and
an important signal to the Swiss wine industry not only to produce excellent wines
wines, but also to position itself in wine marketing at an international level.
in wine marketing.
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All
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Winner 2025
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Cantina alla Maggia
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Coop
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Domaines Rouvinez
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Transgourmet Switzerland
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Aagne Winery
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Wyhus Ryf

A bold, perfectly staged label with an iconic cutout - uncompromisingly
uncompromisingly modern and visually outstanding.
A prime example of effective packaging design: the precisely placed cutout with
cutout with golden framing creates a visual center of high recognition value.
high recognition value. This is supported by a
by a minimalist, deep black overall aesthetic that adds elegance and tension through subtle graphic
motifs create elegance and tension. The label has a modern look,
bold and yet true to the brand - a clear eye-catcher on the wine shelf and
a statement in the premium segment.
Submitted by: Cantina alla Maggia

An artistically designed label with a strong choice of colors that surprises with its
calm, typography and character.
An appearance like a graphic manifesto: the label presents itself like a page from an
page from an artistic book or an invitation card from the world of culture.
culture. The typographic composition is harmonious and precise, the owl an iconic
iconic brand motif that arouses curiosity. Particularly bold: the warm,
orange-colored surface - a strong, rare tone on the wine shelf, which nevertheless
confident and stylish. This label tells a story without being loud - and
being loud - and remains in the memory for precisely that reason.
Submitted by: Coop

A label with humor, style and bold design language - fresh,
precise and striking.
The name is a direct hit - tongue-in-cheek, independent and immediately
in the memory. The stylized sheep graphic with the distinctive black nose
nose is precisely placed and charmingly conveys the brand identity.
brand identity in a charming way. The typography is clear and high-quality, while the minimalist
label design leaves room for the rosé tone to take effect. Particularly
innovative: the open label cut at the bottom, which lends lightness and
and independence. A well thought-out, modern concept with
recognition value.
Submitted by: Domaines Rouvinez

Like a visual poem - reduced, unusual and perfectly matched to the
the name.
A label that achieves maximum effect with minimal means: The
The golden picture surface with ladder, moon and stars unfolds a
symbolism - almost like a postcard from a dream world. The
scenery is unusual, finely narrated and visually strong. It plays
subtly plays with the idea of a "Notte Rossa" - a deep, sensual night - and
night - and anchors the brand coherently in the emotional space. The clear
typography and balanced design emphasize the poetic character.
character.
Submitted by: Transgourmet Switzerland

A visual statement for individuality - reduced, bold and
full of subtext.
A label that conveys a clear message with radical reduction and modern color aesthetics
conveys a clear message: No off-the-peg wine here.
The striking typography of the "aagne" brand, deliberately in small letters and
and fragmented, is reinforced by the graphic element of the tear
as an emotional bracket for a wine that deliberately defies categorization.
defies categorization. The colored blocks look like a
modular system, but break every norm through their free
rhythm. This label stands out - quietly, self-confidently and
unconventional.
Submitted by: Aagne Winery

A vintage label with cigar flair - old-fashioned, yes, but with
class and a style all of its own.
This label plays masterfully with the aesthetics of old
cigar bands - opulent, ornamental and surprisingly fresh at the same time.
fresh. The classic typography, the centered layout and the ornate
ornate elements are harmoniously implemented down to the last detail and
give the wine a cool retro touch. The transfer from the
world of cigars is not only successful visually, but also atmospherically
an original reinterpretation that is both nostalgic and stylish.
stylish at the same time.
Submitted by: Wyhus Ryf AG

A label that convinces with silence - elegant, reduced and of timeless class.
timeless class.
A label that speaks through emptiness: the deliberate use of white space
white space lends the design calm, dignity and depth - and allows the classic
classic typography and the stylized lighthouse symbol
all the more powerful. This minimalist design allows the content to take precedence
and yet conveys a clear message: Origin,
character and maturity. The tower - sober, almost like a chess piece
acts as a striking symbol of steadfastness and origin. An
elegant staging with a lot of understatement.
Submitted by: Wyhus Rhy AG
- Dominik Benz
Tête de Sage, 2020 - Rutishauser Divino SA
Cicero Sauvignon blanc, Zizers 2022 - Wyhus Ryf
Woodstock Pilote's view - Rutishauser Divino SA
Cicero Sauvignon blanc, Zizers 2022 - Cantine Ghidossi
Terra del Sole, bianca, 2022
- Diminik Benz
Tête de Sage, 2020 - Rutishauser Divino SA
Cicero Sauvignon blanc, Zizers 2022 - Wyhus Ryf
Woodstock Pilote's view - Rutishauser Divino SA
Cicero Sauvignon blanc, Zizers 2022 - Cantine Ghidossi
Terra del Sole, bianca, 2022
EXPOVINA WINE TROPHY - expovinArt
The following jury members were selected for the expert evaluation of expovinArt 2025.
- Jury 2025





EVENT LOCATION - TERRACE ZURICH
Limmatquai 3, 8001 Zurich
The nearest parking lot to the Restaurant Terrasse in Zurich:
Hohe Promenade, Rämistrasse 22a, 8001 ZurichStreetcar stop:
Bellevue